This is the picture of the event held by Dtac to sell the famous i-Phone in special promotion of buy 1 get 1 free, which was responded heatedly by the customers as there were around thousands of people waiting to buy the famous i-phone. From this picture, it reveals Thai society as the society of collectivism and docility, in which people can be persuaded and influenced easily by the media and people around them. Also, the fact that i-phone is foreign product also shows the frenzy of Thai people over foreign products or whatever that comes from overseas, since most of the people think that it will be better than our own product. Moreover, it also shows Thai society as materialistic, since people are being judged by the materials and appearance before other attributes. However, it also unveils the importance and advance of technology and communication as people viewed communication as one of the most important aspect of their lives, since one attribute of i-phone is to do face-time, which helps the users to communicate, regardless of time and distance. This also reveals how interaction and relationship, resulted from the advancement of technology, stimulate people to find more materials to soothe their desire and to be similar and equal to other people in society due to the impact of media and people around us. It is also interesting to see that people are so eager to be the owner of the i-phone, regardless of how arduous it may be, as a result of technological advancement in this era, which even spreads more i-phone frenzy to different part of the world.
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