This is the picture of the famous menu of the most prominent convenient store "Seven-Eleven", which is Laarb Moo Burger. This menu, though appears to be another fusion fast food, marks the significant influences due to globalization in Thai society. The adaptation of foreign culture to the local ones is called "glocalization". In this case Burger Laab Moo notes the prominence of American cultures in Thai society, in this case, food. However, the original American food has been adapted to suit the taste of local people to gain popularity by adding Thai taste by using glutinous rice and Thai fermented pork instead. Furthermore, this picture shows that Thai society is a society filled with foreign cultures from around the world due to many factors, in this case, media. As they are important means to transfer information, beliefs, and ideologies into our daily lives. In this way, the so-called American food that has been combined with Thai taste in order to convince local people and make them get used to American foods. Therefore, in this era, there are several competing cultures in order to be the dominant ones in Thai society, which many of them are not authentically Thai's due to the coming of foreign cultures in the period of globalization.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น